Wednesday, August 02, 2006

Welcome to the Hollywood Century: The Entertainment Industry in Southern California, 1907-2007 First Year Seminar

Paris, Britney, and Beyoncé are on the news nearly every night of the year. Reality shows and low budget digital movies are pushing old fashioned big-budget productions out of the way. No one buys music CDs because downloads are so much easier. TV shows and full length movies are moving online. Hollywood and Southern California continue to be at the center of the entertainment world. Everyone wants to be a part of it. In fact, you might be able to produce the next blockbuster hit movie or music video, but only if you know how business really gets done. How did the big names become big? How does the entertainment industry really work and how did it come to be that way?

To help you answer these questions, this course combines a survey of the history and cultural influences of the entertainment industry in Southern California with an overview its structure and functions. The course will explore the ways that a broad education in the arts and sciences is essential to understanding the development and nature of radio, television, cable, film and Internet communications especially the technical, artistic, social, legal, political, economic and cultural implications of the media. At the same time, the course will demonstrate that success in the entertainment industry requires depth of knowledge in business disciplines such as advertising and audience measurement strategies; programming; and networking to find employment opportunities.